ITV: Mental Health Awareness Week

During his tenure at Bluman Associates, Kyle was part director of the XR studio milkit Studio.

There he operated as a Creative technologist and managed the technical and creative workflows of each project.

Using MAMIMUS unique use of colours and bold imagery, paired with Dr Tara's knowledge of Neuroscience the pair compiled a journey of colours and shapes that would induce a variety of happy hormones intended to "top-up" the audience.

A unique aspect of this job was the mirrored ITV logo that was the centre for this shoot, which was really effective with the XR set up, allowing graphics from the LED to spill all over the model and then rush up into the LED and virtual space. This really kept things new and exciting and gave every transition a satisfying peak and trough which lended itself to the desired message very effectively.

CREDITS///

Artist: MAMIMU (aka June Mineyama-Smithson)
Collaborator: Dr Tara Swart
Curator: Charlie Levine
Producer: Cressida Ranfield
Director: Kevin Batchelor (Electric Robin)
Director of Photography: Conor O'Grady (Electric Robin)
Technology Partner: Bluman Associates
XR Studio: milkit Studio
XR Technician: Kyle Reseigh (Kreative Visuals)
Notch esigners: Charlie Smith, Jamie Clive Kenny & Kyle Reseigh (Kreative Visuals)
ITV Logo Sculpture Production: A.J Wells